APIs are Now at the Center of Digital Transformation

APIs are Now at the Center of Digital Transformation

As we take stock of how COVID-19 has affected the way we operate, nothing in technology is more apparent than the switch to digital. Although many of us have transitioned from water-cooler conversationalists to reluctant zoom dwellers, the impact on business processes themselves might actually be more profound.

According to McKinsey, coronavirus has acted as an accelerant on companies offering digital products and services. Across all business areas digital adoption has accelerated to such a degree that it’s the equivalent of fast-forwarding 6 years so that we’re now operating in 2027, where 60% of all businesses in the US employ digital processes.

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The evolution that businesses go through when adopting digital processes which simplify, automate and modernize existing systems, is called Digital Transformation. By creating digital experiences for customers, partners and employees, businesses can reap outsized returns on their investment through improved customer engagement, lower operating costs and the opening up of new markets & opportunities.

During the pandemic one of the sanest voices in San Francisco was the Head of Medicine at the City’s main teaching hospital, University of California at San Francisco (UCSF). Dr. Bob Wachter manages an organization of 3,000 people, including 800 physicians, and was on the front line of both the local pandemic response and the move to digital as his hospital, like many others, focused on in-person treatment for COVID-19 and farmed-out most everything else to telemedicine. As the pandemic waned, Wachter noticed that the move to digital has become more enduring, in more ways than one could imagine:

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Perspective on Digital Transformation after COVID-19 from UCSF Chair of Medicine

The companies that have been most successful during the seismic shift that coronavirus represents, are those that have embraced digital transformation and centered their business strategy on APIs, apps and data analytics. Through judicious planning and architecting they’ve managed to streamline engineering development, deliver superb customer experience and offer a low-friction way to integrate with partners.

APIs Speed Development

Classically, digital transformation takes time to implement. Modernizing existing systems is all about building skills and confidence by trying things out, learning from them and then moving ahead — analogous to leveling-up at each step in a game.

But the pandemic has forced a definite prioritization in what’s business as usual versus what’s change. Organizations have had to respond to change, fund the new priorities and rapidly build capabilities.

Operating in the cloud with microservices-based apps, agile teams are able to build smaller functional components and connect them together over APIs. Furthermore, third-party services created by domain-specific experts, can be integrated into apps over APIs, freeing up the business’ dev teams to work on more value-added features instead.

Symbl.ai uses services from Moesif to refine its product strategy and enhance developer experience

Symbl.ai uses services from Moesif to refine product strategy and enhance DevEx

Like many companies with limited engineering resources, when Symbl.ai was confronted with the option of building a new feature in their reporting dashboard, or adding a new product capability that a customer was asking for, they prioritized the product route. Although reporting and dash-boarding is secondary for product-driven companies, it’s still critical.

Symbl.ai were able to add Moesif’s analytics and dashboarding capability into their product with minimum effort over an API, speeding time to market:

“When you’re a small company, it’s very hard to focus 20% of your continued engineering efforts on building a dashboard for yourselves” Surbhi Rathore, CEO & Co-Founder, Symbl.ai

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APIs Present the Unlocked Versions of Apps

And APIs are becoming a lot easier to use. More people are getting involved in the conversation because web APIs, or RESTful APIs, are a lot less technical — in their simplest form they’re just a URL with a bunch of query parameters, something that almost anyone can use.

APIs Support a Consistent User Experience

Digital transformation is increasingly propelled by changes in customers’ expectations. A consistent 360-degree customer experience is now preferred, one that encompasses computers, phone and physical assets.

APIs not only hide complexity in the back end, but, by design, they also enable a single and consistent user interface. Even though your enterprise product might be using 10s to 100s of internal and external services delivered over APIs, you’re still in absolute control of the front end and how your customers experience and interact with your product. APIs avoid the split-horizon problem, where there’s no single point of reference, even when using multiple services.

The Best Place to Analyze Performance is at APIs

APIs present natural demarcation points for the services that make up apps. There’s no better place to be for gathering analytics data than where data ingresses or egresses a service.

User-Behavior API Analytics with Moesif

Moesif's Advanced API Analytics drives growth

To make sure your users are getting the most out of your product, Moesif provides deep insights into how customers are using your APIs. We build an advanced API analytics platform that helps everyone at API-driven organizations learn from their API data, and make smarter decisions that drive growth.

Thousands of customer-driven teams use Moesif to really understand how their customers and partners use their APIs and to automate the debugging of customer issues.


COVID-19 has pushed many companies across the digital divide. Some organizations were already in the throes of digital transformation pre-pandemic, whilst some had not yet started. But, as a matter of survival, the majority of US businesses have made the move to digital over the last 18 months.

APIs used to be the agents of change between systems, but now they’re really driving business critical use cases. Although we might not appreciate it yet, we’ve entered the golden age of APIs.

“APIs are just everywhere. They’re beneath everything that we touch in our personal and business lives,” Kin Lane, the API Evangelist.

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